AJ & CKR, LLC is officially a 1 year old! What a year. Some ups, some downs, some didn't works, to some worked great.
- Started as an Amazon store, quickly realized that wasn't the right path
- Nickels Brand launched in September 2023
- Trademark pending for our logo
- Trainings began in 2024
- Little Athlete's Mom Club Launched
- Custom Orders Department Launched
- eBay store launched in 2023
- Nickels Store currently has customers ordering from 8 different states(Florida, Colorado, Washington, Maryland, North Carolina, Rhode Island, Missiouri, Texas), and 2 different countries(2 orders from Portugal).
Allow Nickels to stand for what it is, a family name. Whether you met me in the last 5 years or knew me 20 years ago, you know what the name Nicholson means - loyalty, fighters, hard-working, "family over anything" are just a few things that may ring a bell. I'll continue to use this platform I am creating to tell my story so I can meet even more amazing people through my life journey and continue to influence those that may be in a spot I was 2, 5, 10 or 15 years ago.
One year in and I am loving where we are headed. What we stand for! We have partnered with some fantastic people and the quality of everything we do is slowly getting better. Year 2 will be a fun one! I will continue to coach where I am wanted and training sessions are about to grow significantly. The store has some great stuff that is available and much more to come! We loving being out and about and seeing someone wearing our logo.
The last year or so I have rebranded myself as coach and I am loving the process. Outside of being a daddy or a husband, that is easily my favorite title. I will continue to grow as a coach and as a person and hopefully continue to influence our youth in a positive way. My philosophies on coaching are easy. Take the shot! Sign up for the race! Know that it is possible! Move as a team! Support, support, support - from fans/parents to players and teammates to coaches. A team is a family.
Here is to year 2. I can't wait to see even more people join us on this journey. Thank you all for the support in year 1. Year 2 is going to be a fun one, I promise you that! Join the movement.
Coach Nicholson